Rappler, Philippine Red Cross ink tie-up on disaster preparedness

rappler and philippine red cross
PARTNERSHIP. Rappler CEO Maria Ressa and Philippine Red Cross Chairman and Senator Richard Gordon inks the memorandum of agreement for disaster risk reduction. Photo from Rappler

The project aims to educate a wider range of audience in disaster preparedness and risk reduction by publishing content of relevant topics on social media

MANILA, Philippines (Jul. 9, 2017) — Rappler and the Philippine Red Cross (PRC) are partnering on a project to educate a wider audience about disaster preparedness and risk reduction by maximizing the internet, especially social media.

The two organizations signed a Memorandum of Agreement during the Agos Summit on Disaster Preparedness on Saturday, July 8, to “design and implement an online civic engagement campaign to share information and content for the public benefit.”

Rappler will share real-time updates on reports of infrastructure damage, rescue, and weather news from the public and volunteers before, during, and after the occurrence of a disaster.

The news organization will also train Red Cross staff and volunteers on how to use social media as a tool for advocacy and engagement. Rappler will also help disseminate information PRC’s initiatives through its website and social media channels.

Philippine Red Cross, on the other hand, will share relevant information to Rappler such as press releases, stories, maps, and statistics.

The PRC will also train Rappler staff on basic life support and first aid. The two organizations will also use the RapplerX platform for information dissemination and public engagement.

Senator Richard Gordon, PRC chairman, urged the audience in his keynote speech on the second day of the summit to practice the “4Ps: predict, plan, prepare, practice.”

“You have to improvise. You need innovation. You need to organize ahead to predict the danger. You have to plan for the danger. You have to have manpower. You have to have the resources, the logistics. And you have to know to get it done,” said Gordon.

During the summit, Rappler also relaunched its Agos powered by eBayanihan platform, its disaster information management platform, by introducing the new Agos dashboard which partners can access during times of disasters.


by Danielle Nakpil | Rappler.com